To write an article for your publication or blog, here are some quick facts. To ask Kurt (the founder) a question please visit his profile page.
The idea came from a fish (Kurt is Piscies starsign, any connection??). A family fishing day saw a 'Family Record' set for the largest flathead fish caught.
A child asked, "what is the world record for the largest flattie?" Which spawned (no pun) the idea for a centralised source of everyday achievements for everyday people.
The commercialisation of the idea was based on combining the best of the Internet elements: web2.0 community managed content, YouTube video's, global information sharing, and connecting people. Furthermore, the idea harnessesed the 5-minutes of fame phenomenon and the competitive spirt of being the best.
Primarily, localisation of the scope of a record (we Aussies spell some words with a "s" and not a "z"). That is, offer 'local' records alongside 'world' records. For example, club/group record for the longest golf tee shot, country/national record, school/community records. Then face-off country against country, fishing club against fishing club, and so on.